Reading a section in Trust Agents the other day co authored by Chris Brogan. I decided to summarise a section in his book because I could not have said it any better and it was written in a way that is just so clear about how to become a power networker and how to build the trust factor.

Think about it, the online world is run by humans and so what happens in the real world should happen online in a sense. For example, if you had a friend whose services you respect and value, you are going to tell others about it. If you had a friend who is looking for a job, you would be on the look out for any potential jobs and pass the information on to them. You would also make introductions and connect your friends to each other if you felt they would be a good fit. The same applies then to our network and to online social media.

Here is the section I summarised from Trust Agents:

What do Trust Agents do?

  • Trust Agents help others by promoting their work
  • Trust Agents reach out to the up-and-comers
  • Trust Agents make friends with people starting out, those who might not be the big voices or the movers and shakers, but who are interesting, driven, talented and have potential.

How is this accomplished?

  • Commenting on people’s blog posts
  • Responding to their Twitter messages
  • Help by getting the word out abut their causes or efforts
  • Connecting people to each other
  • Meet some of the people you’ve built online relationshops with, this strengthens the relationship even further


A solid network consists of:

  • Building a presence online
  • Meeting the person
  • Sustain the relationship with several more online touches over time.

Personal networks are extenders – a way to reach into more places and a way to scale.

They are a resource for finding new jobs, new business opportunities, new anything….

Trust Agents can call upon their network to help solve a problem.

The key elements of network building is all about

Being helpful and forming new relationships without expecting anything in return

What do you think?


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