Facebook has just announced that it intends to make the new Facebook timeline compulsory which is still ok, but I have a serious issue that when Facebook does this, that by default Facebook will make your timeline public. ALL and I mean ALL your information, including posts will be made public and open to the entire world.
What also concerns me and I wasn’t aware of this is that you have only 7 days in which to change your privacy settings and I’m guessing this is to do with your posts, your old past posts. So if you have not changed this within 7 days then everything you and your friends posted from the day you joined Facebook will be made public.
The other very big concern is that by default anything you post is set to public, in other words, if you do not go and specify that you only want your friends to see the post then it is going to be posted for the world to see. You now have to remember to make sure you set your anything you post to “friends only” before posting it on Facebook.
I don’t think this is cool at all, I think it’s a darn cheek for them to do this. I’ve gone and played around with the Facebook privacy settings to see exactly what is what, and it does take some thinking and planning, especially if you are someone who is very serious about having an online presence.
When it comes to having an online presence, one of the key planning and implementation stages is to position yourself via your profile in the market place. Whether you are in business or looking for a job it’s important that you display key information on your profile so when potential partners and employers go looking for you, they will find information about you that will be relevant to them.
The annoying thing about the Facebook settings is that it lists literally every single place you worked at, which is all fine and well but seriously when it comes to privacy and idenitity fraud you don’t necessarily want everything about you to be made public knowledge.
Damned if you do, damned if you don’t! It’s good to make known that you’ve worked for certain companies as well as certain sectors but Facebook really makes it impossible for you to do this unless you set your privacy settings to public and then it displays all of your employment history including dates. So what’s the solution?
I would say, set your employment history to friends only and make your about information public. Write a good bio of yourself, stating what your specialist area is, incorporate your key phrases and who you work with and something personal. That’s my advice.
If you want to see how your profile looks to the world?
- Click on your name
- On the right side of the page, click on the gear and select view as
If you are not on the new timeline I suggest you go do this instead of waiting for Facebook to do it for you. You can do this by visiting a friends profile who is already on the timeline and at the top right select, get timeline.
Then immediately check your privacy settings and to prevent your old posts from being public:
- Click on the top right corner
- Go to privacy settings.
- Look for, limit the audience for past posts
- Manage past post visibility and select limit old posts.
- or change the audience by clicking on the small pencil icon top right of individual
posts to edit or hide from timeline.
How do you feel about this invasion of privacy?
Before I share with you some time saving tips for this year I thought it best to begin with setting goals. Now you may wonder how does setting goals save you time?
Having your goals set for the year helps you keep on track. Firstly what you want to do is decide what it is you want to achieve for this year, so ask yourself at the end of 2012 what results do I want to have?
And it would be things like:
- Financial goal. How much do you want to earn this year? Keep it real!
- Where do you want your business or career to be at the end of the year?
- Sometimes your goals can also be an improvement or an addon to last year’s events.
Once you know what it is you want to achieve then you can figure out how you are going to get there. In other words what can you do each day that will bring you closer to your goals?
This can help a great deal when it comes to saving time. For starters by knowing what results you want for the year can help you maintain focus. We have soooo many interruptions and distractions that sometimes it’s easy to get sidetracked and before you know it, you are busy doing something that is not helping you get the results you want and by the end of the year you have gone a few steps back. What a time waster!
Let’s say for example, and this happened to me, you want to generate an income of R150,0000 for the year and during the year your time is being consumed by time sucking vampires who want your help but don’t pay for it. You need to ask yourself, “is this taking me closer to my goals?” “How is this benefitting me?”
If there is no added benefit or it is not helping you earn your desired income then you need to stop and get back on track.
Goals are a constant reminder to keep us on the road to achieving the results your want.
Knowing your customers is the key to business success. When people come to me asking my help, one of the questions I ask them is, “Who are your customers?” and often I get answers like: “anyone who needs a photographer,” “anyone who has a computer,” “anyone in business,” “anyone who sells health products”. “Anyone” tells me that you don’t know who your customers are”.
When you are developing your website, writing content for your website and social media networks, it should be focused around your customers; they should be first and foremost on your mind.
By knowing your customers, it becomes easier to sell to them, easier to tailor your message.
If you are someone who is building your career, the same rules would apply; your potential employers are your customers.
Who are your customers?
You should be able to describe in detail who they are?
Let’s take a cell phone company for example, who as products that is for everyone. First they would determine what type of people would use a cell phone. Teenagers, busy professionals, travellers, grandparents etc. They would then determine the pain of these market segments, by asking “What is their problem? “What are their needs?” “Why do they need a cell phone?” “How do we solve their pain”? “What are the benefits to using a cell phone?”
Now each of these market segments would communicate differently, would behave differently, dress differently, and have different social behaviours. The cell phone company would then create marketing campaigns to communicate with their market segments.
They could have adverts for teenagers using funky coloured cell phones, chatting with their friends, keeping up to date with the latest gossip. They would also make use of social networks where young people hang out.
For the busy professional, they could have an ad that focuses on being busy, a fast paced lifestyle, having the benefit of keeping up to date with industry news, keeping in touch with your network, managing appointments with ease. Managing your busy lifestyle at the touch of a button.
For the older generation, our grandparents. They would tailor their marketing campaign with ads where cell phones are easy to use and using a cell phone in an emergency situation.
By understanding your customers in detail, you can now tailor your communication message to a specific target audience. Knowing your customers, helps you to niche; which helps you to target a market that your competitor may not be targeting. This is especially useful for small businesses.
Finally, knowing your customers also helps you when you are deciding which social network to use. Let’s say you are a professional consultant, a lawyer, an accountant. You may find that using Facebook is not really where your target market hangs out and so LinkedIn would be more beneficial to you as it is business focused.
Again, I ask can you describe to me in detail, “who your customers are?” Can you describe to me what they like, what they don’t like, where they live, what their social behaviours are and what communication tools they would be likely to use? What is their pain? What are the benefits you have to offer?
If you don’t know who your customers are then how are you going to communicate with them? How are you going to find them? How are you going to communicate the benefits of what you have to offer?
Do you have something further to share relating to your customers? Have you got a question for us? Share your views by posting your comments.
Would it have made a difference if you had someone to turn to?
I was asked this question in an interview the other day and I was so overwhelmed by the event that I gave an answer that was true but also not entirely true as it could make people think that my mom and my gran did not love or care about me. The truth is they did, they loved and cared about me very much but the day my mother became religious and because of how we were raised and how the human race dictated what was “acceptable behaviour” keeping up the appearance meant that I could never really talk to them about the things that were happening to me as a teenager and I never really felt they had my back and by no means was it intentional. My mom and gran were also damaged goods of the human race and they did what they knew best while coping with their own issues.
It all went pear shaped the day I turned 13 and it’s been a roller coaster ride since that day. Now I’m no different to anyone else, in fact I would say that almost everyone has had a form of abuse in one way or another. I also want to say that when I listen to some of the stories that there are a lot of women who have gone through far worse than what I’ve ever experienced. But yes, I’ve been bullied, bee sexually abused and been treated like a second rate citizen.
The question I ask, “where did it all start, where did it start for most women, if not ALL women?”
In my opinion, it begins with society as a whole, and this is the entire planet, not just one country or continent and both men and women are guilty!
- The human race dictates that men are better than women.
- The human race dictates that because you are a woman that you don’t have as much say as a man.
- The human race dictates that because you are a woman and you sleep around or have been raped you are a whore.
- The human race dictates that because you are a woman that you don’t have as much rights as a man.
The human race does this by saying, because you are a woman you must submit to your husband because he is the head, the man incharge. Because you are a woman it’s ok for you to be treated like a sex object. Because you are a woman you must be paid less than a man. Because you are a woman you are not entitled to have the same benefits as men. Because you are a woman you are not allowed to voice your opinions or make decisions.
So how does this thinking, this indoctrination, this conditioning effect us as women?
You behave in a way that makes you weak. You think in a way that makes you feel less of a person. You do things that tells bullies and abusers that its ok to take advantage of you, or you become a tyrant, a hardcore bitch no one wants to be around and you become an abuser.
In a society where the human race still has these beliefs, still enforces these rules and in some countries makes it a way of living. How do you cope? How do you recover to become the person God intended you to be?
- Have a strong support system in place, where you actually feel that no matter what you do, or have done or how you’ve behaved, you are loved. That you are accepted for who you are, both the good and the bad. This helps you gain confidence in yourself and it gives you the strength to face life.
- Re condition your mind, re program your subconscious, change your thought patterns. Rebuild and make personal developmenat a way of life. You can only do this by constantly focussing on the positive and getting the help you need, whether it be NLP, hypnosis, spiritual healing or other methods, find what works for you but the reality is that you have to go deep. How your subconscious mind and body processes information is not how we rationalise it in our thinking.
- Turn to someone and tell them what is going on and choose someone you feel extremely comfortable talking to and make sure the person you choose will actually take action, will change the situation or take you out of the situation because this gives you hope, it gives you that sense of relief that someone stronger than you is helping you fight the battle you don’t feel you have the strength to fight.
- Empower the women around you. Make them feel special, make them feel important and valued. Recognise their contributions, recognise their abilities and constantly tell them how wonderful they are. I cannot begin to tell you just how much this can change a woman’s life. How much you empower someone by doing this. By doing this, you give them strength and hope and makes them feel good about themselves, that they are worth something and it makes them feel valued.
Coming back to the question, “would it have made a difference if you had someone to turn to? The answer is “yes”
The truth is that most women have gone through the same experiences, the truth is that no matter what, we won’t speak about it because of the fear of how the human race will label us.
I want to thank my husband and all those men out there who treat women as equals, who treat women with respect, who treat women as they would treat themselves.