The biggest reason to change your fan page url is for promotion and marketing purposes. This makes it easier for others and yourself to tag and promote you.
- In a Facebook post someone can tag you by just simply adding the @ symbol @nameofyourpage.
- For offline advertising you can use a Facebook image and add thenameofyourpage next to it.
Try and keep it as short as possible and closely related to the name of your business. Long names can be tiresome for someone to type out.
Why use this:
http://www.facebook.com/pages/nameofpage/490703907656617 (example dummy url)
When it could be something as simple as:
How do you change your Facebook fan page url?
Simple click on this link and follow the instructions, it’s as easy as that.
I’m currently working with a client to set up their online presence and something that came to my attention is that they have their business set up on Facebook as a personal or individual profile. This is not the first time I’ve seen this.
In this case having a personal/individual profile set up on Facebook is not the best way to manage their online presence, so I thought I’d explain why you should amend this immediately and how you can change this to alleviate a lot of headaches and save you time and money.
Firstly it is against Facebook’s terms of service
According to Facebook’s terms of service, “Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook.” If your business’ profile gets shut down by Facebook for violating this rule, your friends list will vanish with it.
Secondly you are a Business or Franchisor
As a business owner I would imagine that you are aiming to build and grow your business and you may be looking for joint venture opportunities, business partners, investors, sales consultants and media opportunities and maybe one day even franchise your business or possibly sell your business. Having a good solid online presence that is done right will add a lot of credibility and value to your business and your business will be seen as a business that is professional and knows what they are doing which ultimately builds trust and security.
Growing your audience
One of the major setbacks with personal profiles is, no LIKE button, this can be quite detrimental to growing your audience on Facebook. Someone has to personal send a friend request rather than like the page. The internet audience are generally lazy, if you give them too many things to do to gain access to you, you are going to lose their interest and they will head of somewhere else.
Fan pages offer Analytics
Fan pages offer analytics about your audience, you can view all types of data about user activity such as demographic break-downs, how many likes, comments, gender.
There is a limit of 5,000 friends that you can have on your personal profile page. A fan page is unlimited.
How do you convert your current profile to a fan page
Fortunately Facebook now provides the means for you to do this. There are some things you need to be aware of when you do convert but I highly recommend that you do especially if you are a franchise. Here is the link which gives you step by step instructions on how to do this.
If you need any assistance or have any questions you’d like to ask us about our fan page visit Direct Assist Social Media Assistance and like our fan page
Sometimes in business, you have to fall in order to rise again so you can learn to be stronger and deal with some of the weaknesses or limitations that lie within you. Sometimes you have to shut down and take stock in order to go forward again.
These are the things I’ve come to learn about owning your own business:
- Things don’t always go as planned.
- You have to deal with your self limiting beliefs. Limitations hold you back in more ways than you care to realise.
- Fear is the one thing that keeps us from going forward.
- Knowing your niche helps people understand what you do whereas trying to be all things to all people causes confusion.
- It’s not about what you want, it’s about what your customers want.
- You need to be able to adapt and change direction if needed.
- Networking is by far one of the most powerful forms of marketing and social media is networking.
- Offering free services does not help pay the bills and generally those people who take advantage of your “free” services hardly ever turn into “paying” customers. If you do offer something for free make sure it does not take too much of your valuable time.
- Trying to be cheap or under charging has a negative impact on you, your customers and your business. If you charge what you need to charge, even if it is expensive you will save yourself and your customers a lot of heartache.
- Let go of projects that don’t add value, or just keep taking you around in circles. It takes strength to let go of projects you’ve worked hard on but perhaps it was just not meant to be. At least you tried.
- Keep communication channels open at all times, even a quick email to say I’m busy but will come back to you makes a big difference. There is nothing worse than a business that does not come back to you.
- Know your strengths and your weaknesses. Focus on your strengths and hand your weaknesses over to someone who has that strength. Learn to let go!
What have you learnt when it comes to having your own business.