Exhibiting and Event sponsorship is a powerful way to gain exposure. First off exhibiting at a small event is very different to exhibiting at a large event. Personally my preference is a small event of say 100 people or so, it is more intimate and people get to know you rather than just loads of human traffic passing by grabbing all the freebies you got.
Sponsoring at an event gives you credibility within your community which can say a lot about you and your business. Event organisers always promote the people who are sponsoring and exhibiting at events. This increases your exposure to a new market and most importantly increases your brand awareness to the general public.
Read this article in Epert Magazine by Susan Freeman A Key to Powerful Marketing
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