The biggest reason to change your fan page url is for promotion and marketing purposes.  This makes it easier for others and yourself to tag and promote you.

  • In a Facebook post someone can tag you by just simply adding the @ symbol @nameofyourpage.
  • For offline advertising you can use a Facebook image and add thenameofyourpage next to it.

Try and keep it as short as possible and closely related to the name of your business.  Long names can be tiresome for someone to type out.

Why use this:

http://www.facebook.com/pages/nameofpage/490703907656617 (example dummy url)
When it could be something as simple as:



How do you change your Facebook fan page url?

Simple click on this link and follow the instructions, it’s as easy as that.



I’m currently working with a client to set up their online presence and something that came to my attention is that they have their business set up on Facebook as a personal or individual profile. This is not the first time I’ve seen this.

In this case having a personal/individual profile set up on Facebook is not the best way to manage their online presence, so I thought I’d explain why you should amend this immediately and how you can change this to alleviate a lot of headaches and save you time and money.

Firstly it is against Facebook’s terms of service

According to Facebook’s terms of service, “Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook.” If your business’ profile gets shut down by Facebook for violating this rule, your friends list will vanish with it.

Secondly you are a Business or Franchisor

As a business owner I would imagine that you are aiming to build and grow your business and you may be looking for joint venture opportunities, business partners, investors, sales consultants and media opportunities and maybe one day even franchise your business or possibly sell your business. Having a good solid online presence that is done right will add a lot of credibility and value to your business and your business will be seen as a business that is professional and knows what they are doing which ultimately builds trust and security.

Growing your audience

One of the major setbacks with personal profiles is, no LIKE button, this can be quite detrimental to growing your audience on Facebook. Someone has to personal send a friend request rather than like the page. The internet audience are generally lazy, if you give them too many things to do to gain access to you, you are going to lose their interest and they will head of somewhere else.

Fan pages offer Analytics

Fan pages offer analytics about your audience, you can view all types of data about user activity such as demographic break-downs, how many likes, comments, gender.


There is a limit of 5,000 friends that you can have on your personal profile page. A fan page is unlimited.

How do you convert your current profile to a fan page

Fortunately Facebook now provides the means for you to do this. There are some things you need to be aware of when you do convert but I highly recommend that you do especially if you are a franchise. Here is the link which gives you step by step instructions on how to do this.

How to change your fan page URL?

If you need any assistance or have any questions you’d like to ask us about our fan page visit Direct Assist Social Media Assistance and like our fan page

Facebook has just announced that it intends to make the new Facebook timeline compulsory which is still ok, but I have a serious issue that when Facebook does this, that by default Facebook will make your timeline public.  ALL and I mean ALL your information, including posts will be made public and open to the entire world. 

What also concerns me and I wasn’t aware of this is that you have only 7 days in which to change your privacy settings and I’m guessing this is to do with your posts, your old past posts.  So if you have not changed this within 7 days then everything you and your friends posted from the day you joined Facebook will be made public.

The other very big concern is that by default anything you post is set to public, in other words, if you do not go and specify that you only want your friends to see the post then it is going to be posted for the world to see. You now have to remember to make sure you set your anything you post to “friends only” before posting it on Facebook.

I don’t think this is cool at all, I think it’s a darn cheek for them to do this.  I’ve gone and played around with the Facebook privacy settings to see exactly what is what, and it does take some thinking and planning, especially if you are someone who is very serious about having an online presence.

When it comes to having an online presence, one of the key planning and implementation stages is to position yourself via your profile in the market place.  Whether you are in business or looking for a job it’s important that you display key information on your profile so when potential partners and employers go looking for you, they will find information about you that will be relevant to them.

The annoying thing about the Facebook settings is that it lists literally every single place you worked at, which is all fine and well but seriously when it comes to privacy and idenitity fraud you don’t necessarily want everything about you to be made public knowledge.

Damned if you do, damned if you don’t!   It’s good to make known that you’ve worked for certain companies as well as certain sectors but Facebook really makes it impossible for you to do this unless  you set your privacy settings to public and then it displays all of your employment history including dates.  So what’s the solution?

I would say, set your employment history to friends only and make your about information public.  Write a good bio of yourself, stating what your specialist area is, incorporate your key phrases and who you work with and something personal.  That’s my advice.

If you want to see how your profile looks to the world?

  • Click on your name
  • On the right side of the page, click on the gear and select view as

If you are not on the new timeline I suggest you go do this instead of waiting for Facebook to do it for you.  You can do this by visiting a friends profile who is already on the timeline and at the top right select, get timeline.

Then immediately check your privacy settings and to prevent your old posts from being public:

  • Click on the top right corner
  • Go to privacy settings.
  • Look for, limit the audience for past posts
  • Manage past post visibility and select limit old posts.
  • or change the audience by clicking on the small pencil icon top right of individual
    posts to edit or hide from timeline.

How do you feel about this invasion of privacy?



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