Social Media ROI

Caroline Cooper
Website: Zeal Coaching
Twitter handle: Carojcooper

Type of Business: Business Coach

Caroline mainly uses LinkedIn, Twitter and blog site as part of her social media strategy for business and manages most of her own social media marketing and spends approximately 10 hours a month.  Caroline also outsources 5 hours a month to a social media assistant to help with the more technical aspect of her e-commerce.

 

Has social media benefited your business.  If so how, and what has been the biggest benefit?

“Keeping up to date, finding useful resources and contacts.  Raising visibility and credibility”.

Can you briefly outline your social media strategy and what you found to be the most effective?

“Posting regular articles and commenting to raise visibility”.

How do you measure the ROI in using social media for your business and are the results measuring up?

“Too early to tell”.

Do you have a Twitter Strategy?  Briefly explain your Twitter strategy?

If you use Twitter as part of your marketing campaign.  How has your experience been and would you say you have generated business and leads from Twitter?

 

 

What top tips from your overall experience would you share with others who would like to use social media as part of their marketing campaign?

“Avoid it all being about you.  Be prepared to give something to others.  Don’t blatantly sell – it is a real turn off and you will soon lose follower.

 

 

Romany Thresher


Social Media and Measuring ROI

 

Interview 1:  Nikki Cook, Copywriter
Interview 2:  Mark Barton, Utilities Warehouse Distributor
Interview 3:  Heather Townsend    , Business Coach
Interview 4:  James McBrearty, Tax Help

James McBrearty
Website: Tax Help
Twitter handle: taxhelpukcom

Type of Business: Fixed Fee Tax Returns & Accounts for the self employed

James  mainly uses Facebook, LinkedIn, Business Community Sites, Myspace, Frienfeed, Social bookmarks, Youtube or video, Twitter and has a blog site.  James roughly spends 30+ hours managing his own social media and does not outsource.

Has social media benefited your business. If so how, and what has been the biggest benefit?

“Increased awareness, and it has brought in new clients”.

Can you briefly outline your social media strategy and what you found to be the most effective?

“I have been using social media for over a year.  For people starting now, Penny Power’s book  “Know, like me, follow me ” is an excellent guide.

How do you measure the ROI in using social media for your business and are the results measuring up?

“We always record how new clients heard of us, which enables us to track back on the results from various methods used”.

Do you have a Twitter Strategy? Briefly explain your Twitter strategy?

“Add Value – connect with people, share knowledge and advice”

If you use Twitter as part of your marketing campaign. How has your experience been and would you say you have generated business and leads from Twitter?

“Yes, we have generated new clients just from Twitter, as well as generating knowledge of the business.  It does take time to build up a reputation  “.

What top tips from your overall experience would you share with others who would like to use social media as part of their marketing campaign?

“Read Penny Powers Book, which is an excellent guild, Social Media  not an instant result though – it could take 1-2 years for a return.

Romany Thresher


Social Media and Measuring ROI

Interview 1: Nikki Cook, Copywriter
Interview2: Mark Barton, Utilities Warehouse Distributor
Interview3: Heather Townsend, Business Coach
Interview 4:  Caroline Cooper, Business Coach

Heather Townsend
Website: The Efficiency Coach
Twitter handle: @efficiencycoach

Type of Business: Business Coach

Heather uses social media as part of her marketing strategy for business.  Heather mainly uses Facebook, LinkedIn, Business Community sites, Twitter newsletter, ebooks, podcasts, teleseminars,  blog site and Heather also uses Everywoman and E-zine articles.  Heather roughly spends 60-80 hours a month actively managing her own social media marketing.  She also uses 10 hours a month on outsourced services to help with the management of social media.

Has social media benefited your business.  If so how, and what has been the biggest benefit?

“Rapid profile building within my target audience.  Generation of leads, about 1-3 leads every week from social media.  Increased personal network with some major influencers.  The increased network has given me fantastic PR opportunities and has lead to me writing for 3 major on-line magazines.”

Can you briefly outline your social media strategy and what you found to be the most effective?

“My strategy for social media is as follows:

  • On-line networking to reach my target market
  • Build credibility and expertise within my target market

I have found that using several social media tools in conjunction with each other is the most effective.  For example, using Twitter to promote my blog using Twitter as a means of generating people for my LinkedIn group and using Every Woman to generate Twitter followers.”

How do you measure the ROI in using social media for your business and are the results measuring up?

“At the moment I don’t formally measure ROI.  I use Google analytics to measure traffic to my website and see the most popular content and where the traffic is coming from, webmaster to identify keywords that my site has come up in the search, Feedburner to see how many people are subscribed to my blog.

I informally keep a tally of the leads I generate through Twitter and Social Media generally.”

Do you have a Twitter Strategy?  Briefly explain your Twitter strategy?

“I provide content of value to my followers – via my blog posts or efficiency tips.  These are tweeted at certain points of the day when the majority of my UK based followers are on Twitter.

I additionally tweet humorous business quotes as these are generally RT’ed by my followers – which attracts more followers…

I use automated tweets to tweet out efficiency tips and blog posts, which then leaves me free to engage and have conversations with my followers.

If any of my followers @mentions me or RT’s any of my tweets, I use this as an opportunity to engage and have a conversation with my followers.  If any of my followers identifies needs which can be met with coaching.  I privately DM to explore more and if they have thought about coaching.  If I receive an encouraging answer, I suggest a telephone or Skype conversation where they can try out coaching to see if it would be of value to them.”

If you use Twitter as part of your marketing campaign.  How has your experience been and would you say you have generated business and leads from Twitter?

“For the first three months on Twitter I would say that I was just having a conversation.  From late August, 4 months in, I have generated about 1-3 leads from Twitter every week.  I have two clients so far who have come to me via Twitter and about 4-5 people from Twitter who have committed to a coaching relationship with me, but not actually taken the first step in the relationship (planning a first session and paying my invoice)”

What top tips from your overall experience would you share with others who would like to use social media as part of their marketing campaign?

“Engage and add value… Help people out, without seeking an immediate pay back be open to possibilities.  Listen to people stating needs which you can help with.”

Romany Thresher


Social Media and Measuring ROI

Interview 1: Nikki Cook, Copywriter
Interview2: Mark Barton, Utilities Warehouse Distributor

Mark Barton
Website: http://www.services-plus.co.uk
Twitter handle: @markbnorwich
Type of Business: Utility Warehouse Distributor

Mark uses social media as part of his marketing strategy for business.  Mark uses Facebook, LinkedIn, Twitter and blogs  and roughly spends 60 hours a month actively managing his own social media marketing and uses outsourced services.

Here is what Mark had to say:

Has social media benefited your business.  If so how, and what has been the biggest benefit?

“I don’t know how much time is spent outsourcing as I don’t know how much time it takes our SEO person to check our site and do the report.  It has brought up some ‘issues’ with our existing research website, which she is in the process of rebuilding.

Facebook has helped with the decision to change our web designer but the reasons should be discussed face to face.

I have gained contacts around the country via social media which is a great asset to our business.”

Can you briefly outline your social media strategy and what you found to be the most effective?

“Not jumping down people’s throats.  I am quite open about what I do with my profile pages.  I prefer to build up relationships first, listen to people and what they are saying and contribute to discussions.  If they say something and I could offer a solution then a personal message would be sent.

Do you have a Twitter Strategy? Briefly explain your Twitter strategy?

Getting to know people first. I am someone involved in twitter who Retweets a lot of information for other people. I also have conversations with people that will have nothing to do with my business. Hopefully then when if I am more overt in my marketing it will not be off putting.

If you use Twitter as part of your marketing campaign. How has your experience been and would you say you have generated business and leads from Twitter?

It is just by being there. Leads have been generated by conversations. Someone says they are having problems with a supplier I will then send a direct message & see if it is something that they want to do something about as opposed to have a rant and feel better.

How do you measure the ROI in using social media for your business and are the results measuring up?

“I probably spend far too long looking at computer screens with email, Tweetdeck an Facebook open.

What top tips from your overall experience would you share with others who would like to use social media as part of their marketing campaign?

“It is social media so be social first, get to know people and let them get to know you as a person before you try and sell stuff to them.  It is a slow process but enjoy the ride.”

More interviews to come on how various business owners use social media
and how they measure the ROI


Previous blogs relating to this post

Social Media and ROI

Interview 1:  How does Nikki Cooke use social media & measure the ROI for her business


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