• A part of my job is to find ways to increase my clients online visibility and part of the service I provide is thinking outside the box. One afternoon while I sat preparing content for one of my client’s Twitter accounts, it dawned on me. Let’s use Twitter to not only promote the teleseminar but also to feed content about the teleseminar to the audience while the teleseminar event was taking place. So this is what I did: I scheduled tweets to promote the teleseminar on Twitter. Generally it would be tweets getting people to sign up to the teleseminar.
  • On the day of the teleseminar, schedule more tweets promoting the teleseminar but don’t overdo it, you don’t want to spam your audience.
  • Reminder tweets of the teleseminar taking place in 1 hr, 30 mins, 15 mins, then about to start. Also do one after the teleseminar has started, saying listening to…., come and join.

This is all done on Hootsuite, so we don’t have to worry about it. Lovely tool Hootsuite.

When the teleseminar starts, have your team, in my case, my clients would use my team who would sit in and listen to the teleseminar and tweet updates on what is being talked about in the teleseminar with a direct link for people to join in on the teleseminar.


Use a hashtag to define your teleseminar and track it. E.g. #teleseminar.

When it comes to the questions and answers, announce via twitter, “it’s questions and answer time” and again make use of hashtags.

#Qtopic: What is the best way to use this product?
#Atopic: The best way to use this product is….

This way you are adding more useful content to your Twitter account, and you are generating activity and conversation on your site. After the teleseminar, if the tweets are related to what you do, take those feeds and feed them into your twitter sheet for future use.

If you want to find out more about getting your teleseminars updated via Twitter, tweet @romanythresher

As a virtual assistant I have often wondered why my followers are following me, what they would like to know and what they would like me to share with them?

What I love about Twitter is that it allows us to be able to connect with people and have real conversations, if used correctly one can use Twitter for business to find out so much more about our customers and the people who follow us.  As a virtual assistant and infact any other business owner in general it would be useful to get feedback on what you have to offer, listen to what your followers have to say and Twitter also provides a way for people to get to know each other in both a personal and business capacity.  So yes, Twitter is a great social media tool.

Why are people not communicating more on Twitter?

I find a large percentage of people who are using Twitter are only sharing content they find interesting and perhaps useful to others.  Very little communication takes place in between all of this.  So I ask, what’s the point?  Conversation is how we get to know each other.  So the objective is to try and get a mix balance of tweets:

  • Tweet interesting content to share with others.
  • Tweet info from your own site.
  • Tweet questions to find out more about your followers.
  • Tweet recommendations of others through Mr Tweet.
  • Tweet people you think can help others, connecting people.
  • Tweet your events, promotions, special offers.
  • Tweet tips to show your expertise.
  • Tweet other interesting stuff.
  • Tweet for conversation to get to know your followers.

Fortunately, I have a strong group of tweeters amongst my followers who enjoy conversing and building relationships I would however like to increase this.  So let’s do just that and get to know each other then we can help each other.

  • This can help us to make use of each other’s services.
  • Help us to understand each other’s needs and what we are looking for.
  • Pass on referrals to people we know who may be in need of what you have to offer.

Marketing today is all about being transparent, building relationships and listening to conversations. So the next challenge is to connect with your target audience.  A great suggestion I read the other day was from 8 ways to find releant followers on Twitter who suggested that you follow your competitors and follow the people who are following them because they are obviously interested in what your competitor is doing.  Yet, there is another challenge that stems in this because I can guarantee that half the people who are following me are just from the automated Twitter searches that come with finding more followers.  In any event I am going to try this great suggestion and see what happens.

If we are meant to be listening to our customers/target audience then I ask:  Why are we not asking more questions on Twitter to find out what we want to know about our followers and secondly why are we not answering questions that are asked.

I have been tweeting and writing about twitter with my Twitter buddy, Sarah Arrow. Instead of writing my own article for you Sarah has agreed to let me share hers. Thanks Sarah.

So here it is – Getting to grips with Twitter AKA Twitter for non geeks ;-)

Heard all about Twitter? Joined up but couldn’t see the point? Hard not to miss it, isn’t it? I took me 6 months to realise power of it.

Image representing Twitter as depicted in Crun...
Image via CrunchBase

The purpose of this blog post is to help you get to grips with twitter and make it work for you. I didn’t learn it all by myself, I was given advice and asked questions and now I have 4,600 tweets under my belt! It really is easy and rather enjoyable too :-)

Twitter is the internet ‘microblogging’ tool (Microblogging, blogging but with much less effort :-) ) that you can use your mobile phone  and the  internet to tweet from. It’s been mentioned in The Times and in The Guardian, and even my gran has heard of it even if she doesn’t have a clue what it is or does.

This guide is tailored to us non geeks, us ordinary people and how we may use twitter for our own ends and aims.

What’s the point? is a frequent question asked. You could ask the same of  clothes, cars, books, films and newspapers. My answer is targeted marketing just like the clothes, car, books and films project who we are, Twitter enables us to reach a group of people with similar things in common. Where else can I talk to customers, potential customers and our companies drivers with out leaving my desk? I can tweet a traffic update to our drivers within seconds and it costs us nothing, but they are completely up to date and can avoid potential jams and accident hotspots.

The trouble with Twitter is some people get it and some don’t. Some people instantly see the potential and others need some help.  I would like to take you through some steps which will help you get more from twitter. I am by no means a twitter expert, just someone who has used it and found it beneficial (and yes, I have had customers from it – in fact I turn down more work than I accept!).

So to start, open your twitter account at, give yourself a name and add a password and email address and you are done. The registration process is fast and easy – 2 minutes max.  I am Essex_courier – what else could I be? You can follow me if you like and use me to practise on while you are finding your feet.

The next step is to find people to follow. To start I suggest you go and find 50 people to follow. Following them is simply clicking the ‘follow’ button on  their profile. There tweets will now appear in your timeline when you hit the home tab.

Back to finding people to follow…You can find them through twitter itself or use a tool such as Tweet Local or Tweet Scan.

Twitter Local will allow you to find and follow people who are local to your location. Type in Essex and see who comes up. Type in your local town and see who from there is tweeting.

Tweet Scan will allow you to search for people with similar interests, same industry or any other reason that you may choose to follow someone.  Go and try ‘Fake tan’ ‘Hair Extensions’ or ‘Nail Bars’ and see what comes up.

When you have found 50 people to follow, look at their conversations and reply to some by hitting the arrow key in their response box.  The @ symbol and their name will appear in the top box, you can type your reply and click update, and you have tweeted! it’s that easy. Some people reply, some don’t so don’t be put off, spend a few more minutes following conversations and then post up what you are doing.

To find your replies, look on the left hand side of the twitter bar and you will see one tab marked ‘@ replies‘ here the listing will be sorted so that only your replies show.

So try this for a week and see how you go.

You can share with us here if you like, just add a comment and add your Twitter name so we can follow you too.

You will start to find after a while that using the website page to tweet is a bit inconvenient and awkward as you tab between web pages. So I use Twitter Bar and Twitterfox, two applications that become part of Firefox (the browser that I use, I suggest you use it too – it makes life much less hassle). Using these means I can tweet as I work, as I go along.

A lot of people highly recommend the use of TweetDeck, I have not tried it yet but it’s on my ‘to do’ list. It makes the twitter stream more easily managed which is no bad thing, at times it does seem overwhelming!

As you go along, you can tweet pages from the web that interest you (Twit That is a handy tool to do this), your thoughts on a news story or a problem that you are looking to resolve and see what comes back. Conversations will start to flow and you will be tweeting like a professional!

Good luck


PS at some point you will want to make things easier for yourself and automatically tweet your articles from here, your blog and other places of interest. Twitterfeed will help you do that, but how to use that? that’s a whole new article in itself ;-)

A virtual PA can manage your twitter account and set it all up for you, if you want to make the most of this social media just give me a call.


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