No Customers >> No Cash >> No Business
The economic success of a business relies on the free cash flow that is existent within the business. This is the cash that is available after all expenses are paid.
The cash flow of the business is generated from sales and marketing. Without sales and marketing it is impossible to generate a good cash flow for your business which will ultimately result in the failure of your business.
What does this tell us? In an economic downturn or with a limited budget to work with the first area a lot of businesses seem to cut the budget for is in the marketing of the business.
Sales and marketing go hand in hand
- With marketing you generate sales.
- With advertising you generate sales.
- With promoting you generate sales.
Getting as much exposure as you can gives your potential customers the opportunity to know that you exist. If you cut out the marketing and promoting of your business then you have no way of telling your customers you exist.
There are many ways you can advertise and promote your business without breaking the bank.
Right now, I know of two very cost effective ways you can increase your visibility and exposure.
Exhibiting at Events
Exhibiting at events who promote small businesses is the way forward. Exhibiting at events can be very affordable. For as little as £99 (someone is offering a special for early birds) you can display your banner, get a stand and promote your books, CD’s, products. Display brochures, hand out business cards and collect details.
This is a great opportunity to get right infront of your customers and have a chat with them. The success of some entrepreneurs is because of their personalities and that people would only deal with them. “People by People.”
The Business Scene allows you to do this, so contact your local Business Scene Regional Leader and see if you can exhibit at one of their events. In fact you are not limited to just exhibiting at your local Business Scene area but you can exhibit at any of region of your choice. You can exhibit in Essex, London, Kent or Reading if you wanted to.
Some regional leaders work very hard to promote you and your business to try and get you maximum exposure. Give them a call to find out what they will be doing for you.
For example: The Business Scene Essex makes use of various types of methods to get you noticed. Sarah and her team Twitter about you, make sure you are included in all press releases. Blog about you everywhere and work with BT Tradespace to help you increase your visibility and much more.
Why spend expensive fees advertising on TV when your target audience may be on your doorstep?
Why spend expensive fees advertising in glossy magazines and newspapers when you can get free publicity?
Brochures only give you a 1% return for each 1,000 distributed.
Affordable Sales Training Events
I also know The Accidental Salesman whose primary focus is to help you as the owner of the business to market, sell and promote your business.
Richard White is running a lives sales training session on 11th May and has invited Chantal Cooke who worked for the BBC for over 20 years, who will share with you the secret to getting free publicity and PR on TV, Radio and in the newspaper. How to do a press release that will get noticed by journalists.
He has also invited Bob Nicolls who will show you how your choice of words can greatly impact your sales. Now I am no expert when it comes to words but being someone who is good at putting my foot in it I know that words do have a major impact.
For £15 a training session on how to spend little and get maximum exposure is an event well worth attending for you and your business. http://theaccidentalsalesmanlive.eventbrite.com
Virtual Assitance Today for Tomorrow’s Business