- A part of my job is to find ways to increase my clients online visibility and part of the service I provide is thinking outside the box. One afternoon while I sat preparing content for one of my client’s Twitter accounts, it dawned on me. Let’s use Twitter to not only promote the teleseminar but also to feed content about the teleseminar to the audience while the teleseminar event was taking place. So this is what I did: I scheduled tweets to promote the teleseminar on Twitter. Generally it would be tweets getting people to sign up to the teleseminar.
- On the day of the teleseminar, schedule more tweets promoting the teleseminar but don’t overdo it, you don’t want to spam your audience.
- Reminder tweets of the teleseminar taking place in 1 hr, 30 mins, 15 mins, then about to start. Also do one after the teleseminar has started, saying listening to…., come and join.
This is all done on Hootsuite, so we don’t have to worry about it. Lovely tool Hootsuite.
When the teleseminar starts, have your team, in my case, my clients would use my team who would sit in and listen to the teleseminar and tweet updates on what is being talked about in the teleseminar with a direct link for people to join in on the teleseminar.
Use a hashtag to define your teleseminar and track it. E.g. #teleseminar.
When it comes to the questions and answers, announce via twitter, “it’s questions and answer time” and again make use of hashtags.
#Qtopic: What is the best way to use this product?
#Atopic: The best way to use this product is….
This way you are adding more useful content to your Twitter account, and you are generating activity and conversation on your site. After the teleseminar, if the tweets are related to what you do, take those feeds and feed them into your twitter sheet for future use.
If you want to find out more about getting your teleseminars updated via Twitter, tweet @romanythresher